About Us

As a non-profit based on the West Coast, we have always felt a strong connection to the natural world around us and its preservation. We are fortunate to live in a part of the world that has had limited exposure to the consequences of climate change, but we understand our world is connected and a global shift that puts the environment and its people above profits is needed.

The Synergy Foundation was created in 2013 by the Synergy Enterprises team and a group of passionate community members and leaders who recognized the need for a non-profit organization to lead the transition towards a green economy on the west coast. Since its inception, the Synergy Foundation has focused on innovative projects and programs that have pushed the envelope, supported hundreds of businesses, and turned great ideas into action.

Our three focus areas are green business, food security, and circular economy. This is represented in our core projects, the Vancouver Island Green Business Collective, the Food Eco District, and Project Zero and our two annual events, the Ecostar Awards and Earth Day Power Hour.

Our mission is to share ideas, spark innovation and activate change to steer our economy and communities towards a more regenerative future



We are well rooted within the green network in BC and we relish in the ability to bring people and businesses alike, together to spark new relationships and business opportunities.


We challenge the status quo and inspire others to look beyond what is, to what can be. We are committed to advancing environmental resiliency through business and community action.


Our Team

Jill Doucette

Executive Director

After completing her studies in biology, Jill went on to start Synergy Enterprises in 2008 to support business and industry shift towards a low carbon future. In 2013, she additionally launched Synergy Foundation, since then Jill continues to balance her roles as CEO for Synergy Enterprises and ED. Jill can often be found spearheading Synergy Foundation’s expansion projects, sharing her knowledge with the entrepreneurs in our incubator program, and transporting hundreds of seed starts for FED’s various food security initiatives. In her down time Jill can be found exploring Vancouver Island with her chocolate lab.

Jen Fraser

Manager of Project Development & Communications

As the project development lead, Jen has a knack for turning abstract ideas into tangible initiatives and processes. From designing the Project Zero Incubator program to storyboarding educational video content, she enjoys the challenge of the unfamiliar. Jen is well connected to the local green business community and is always eager to make introductions when she sees an opportunity for others to collaborate or learn from one another. Born and raised in Victoria, Jen has always been captivated with the rugged paradise Vancouver Island has to offer. Her upbringing compelled her towards an education and career that put business sustainability at the forefront. In her free time Jen can be found kicking the soccer ball around or exploring the abundant hiking trails in the Greater Victoria region with her border collie. 

Brianna Stewart

Program Manager, FED

As the FED Program Manager, Brianna brings community-focused urban agriculture projects to life and spearheads the creation of Canada’s first sustainable dining district. In her words, she landed the role of her dreams with FED, finally bridging the gap between experience and a passion for agriculture and food sustainability. Brianna holds a degree in Agriculture from UBC’s Faculty of Land and Food Systems and has spent years in the sustainable restaurant scene, championing local food and the slow food movement in a variety of roles. Outside of work, Brianna spends time hanging with her dog Ned and finding any excuse to travel the world and eat.

Georgia Lavender

Manager of Program Operations

Georgia joined Synergy when she made the decision to settle on Vancouver Island after years of living in various communities across Canada from east to west. With experience as a hospitality manager, Georgia brings her strong organizational skills and her industry insights to her role. Passionate about the green economy and social equity, Georgia is compelled to find tangible solutions for businesses that strive to make a positive impact. Outside of work Georgia can be found exploring mountain bike trails and honing in her skills as a certified yoga teacher.   

Jarret Klim

Project Coordinator

Jarret works with Synergy’s various non-profit programs, assisting with marketing, communications, and program operations. Passionate about the green economy and motivated by creating positive change and helping others do the same. After acquiring a BA in Economics and Environmental Studies from the University of Victoria, he split time consulting for the automotive recycling industry and developing sustainability programs for the hospitality industry. In his spare time, Jarret is likely fishing, swimming, or finding a patio to enjoy. 

Robert Hewitt

My FED Farm Site Manager & Gardening Intern

As a member of the Food Eco District team, Rob is actively working to improve the food security within his community. Undecided on a career path after completing a BSc in Biology at the University of Victoria, Rob went on to work in the service industry for five years. During this time, Rob developed an appreciation of local food and was introduced into the potential of urban agriculture. Now back in school, Rob is studying to complete a diploma in Environmental Technology at Camosun College. On weekends, you can likely find Rob on one of Vancouver Island’s many hikes with his partner and their dog or watering FED’s edible gardens along Blanshard street.

UN Sustainable Development Goals



Synergy Sustainability Institute was formed



Launched the Vancouver Island Green Business Certification (VIGBC) with Office, Retail and Restaurant Certifications


Launched the Food Eco District Project


Launched the annual Ecostar Awards


Introduced Spa & Salon certification through VIGBC


Launched Project Zero to catalyze the transition to a Circular Economy





Introduced the Fleet & Trades Certification through VIGBC


Officially changed our name from the Synergy Sustainability Institute to the Synergy Foundation


Responded to the pandemic with the MyFEDFarm Program

Our Board

Paul Shorthouse_headshot.jpg
Paul Shorthouse

Board Chair

Paul is a recognized economic development expert who has been at the forefront of defining and accelerating key sectors of the green and circular economy since 2009. Paul is a Senior Director with the GLOBE Series and the Delphi Group, leading Delphi’s consulting work in British Columbia and its Green and Circular Economy Advisory Services nation-wide. Paul’s passion for protecting the environment comes from his previous work and his connection to the oceans and nature. Paul is married with two young children and lives in Victoria, BC.

Monica Pohlmann

Vice Chair

 Monica brings 25 years of experience as a sustainability advocate.  She is passionate about building the collaborative intelligence of diverse teams to spark co-creation of practical and transformative responses to complex challenges.  Monica Pohlmann is a Principal with Reos Partners and has 25 years of experience designing and guiding collaborative initiatives. She is driven by the vision that it is possible to make our communities and organizations better by bringing together diverse people and perspectives to recreate our systems and ourselves.

Kira Rochefort


Kira Rochefort has worked with Synergy Foundation as the Treasurer since 2016. Synergy is a great fit for Kira as it combines her undergraduate studies in environmental studies with her career as an accountant. When she isn't looking at Synergy forecasts, Kira works as an assurance manager at Grant Thornton LLP in Victoria, working with clients in the privately held business and non-profit sectors. Kira enjoys spending time gardening and hiking around beautiful Vancouver Island.

Tessa Stewart


Tessa Stewart is one of the founding members of the Synergy Foundation board. Currently the Director of Client Partnerships for GlobalWide Media, Tessa joined the board to bring her insights on marketing and business development as well as her passion for sustainability. Watching the foundation grow from humble beginnings Tessa is consistently inspired by the amazing work being done by the Synergy Foundation on Vancouver Island to move the green economy forward.

Alana Clement Headshot.jpg
Alana Clement

Director at Large, Communications

With a commitment to further climate action and to support local business, Alana Clement joined the Synergy Sustainability Foundation board in 2017. She brings over a decade of communications and media relations experience to her role as board member and continues to be inspired by the green innovation and collaboration happening across Vancouver Island.